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Description
- Convenience products: These are cheaper products that are more widely available, such as shampoo or milk. People usually buy them more frequently with little research or product comparisons.
- Specialty products: These products are expensive and exclusive to particular sellers, such as designer clothes or luxury cars. Customers who buy specialty products usually have strong brand loyalty.
- Shopping products: These are expensive products that customers usually do more research on and compare to similar products before buying, such as furniture or large appliances.
- Unsought products: Customers likely don't know about or think about buying these products under normal circumstances or until it's necessary, like fire extinguishers, life insurance and encyclopedias.
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- Country of Origin: IN
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